Of these three, the meta description takes up the most space — a full two lines. Pete Meyers of Moz wrote an article back in that is still very relevant.
Google Webmaster Tools Image from Moz. It has the most amount of information, and thus gets viewed longer and read more.
If you write a meta description that is too long, Google will truncate it. Great meta descriptions involve a touch of the persuasive. To get clicks, go ahead and tug a little bit.
From a post on the Google Webmaster Central Blog: Indeed, both Google and Bing seem to make use of this metric, since both data points are available in their reporting platforms: What do you do to create great meta descriptions? His point in the article was that Google uses two user metrics in search ranking.
Some SEOs advocate using a call-to-action in the description. Specifically, click-through rate CTR is part of the algorithmic ranking process.
There are hundreds of algorithmic factors involved in ranking a site. This is particularly true for informational queries as opposed to transactional queries.
Sign up for our daily recaps of the ever-changing search marketing landscape. One of the most persuasive things you can do with your meta is to spark curiosity. Search results based on location is a user-dependent metric.
Once written, meta descriptions are scarcely given a second glance or further consideration. The content in a meta description does not influence the search algorithm. That much is obvious and pretty basic. By the time a user finishes reading your description, they should be curious about what the page will say about the topic.
Think about this on the broadest level: Use The Right Words. We know Google and Bing both have this data, because they directly report it to us. By writing killer meta descriptions.
We respect your privacy.If you do not write a meta description, Google will generate a text based on your content that it can show in the snippet. That could be the first paragraph of your blog post, but it could be something else as well.
Descriptive and 2) Attractive 3) in line with the keywords. You can add a call to action sometimes. “Here you will find all.
How to Write Product Descriptions That Will Make Customers Love Your Brand Content Your product description could also be used as a meta description, making the first characters valuable. Really this guide will definitely help me out in writing an attractive product description, i already know more than half bullets you have listed.
How do I write Title and meta descriptions? Update Cancel. Answer Wiki. 4 Answers. Ramkrishna Bhattacharjee, Internet Marketing professional. How do I write an attractive meta description and title in SEO?
How do I upload my blog keywords, title and meta descriptions to Google? Once you realize that meta descriptions do have an impact on search ranking, it may inspire you to write better meta descriptions. The relationship between the meta description and search engine.
Despite the current trend to segment your audience as much as possible it's still easy to overlook the art of meta description writing. Back. Comprehensive, authoritative and easy to digest, Econsultancy’s award-winning research offers practical advice on all aspects of digital business, marketing and ecommerce.
Write something that. If a webmaster writes a meta description into the page's code, what they choose to write can actually detract from the relevance the engines make naturally, depending on the query. One caveat to intentionally omitting meta description tags: Keep in mind that social sharing sites like Facebook commonly use a page's meta description tag as the.Download